Crowdsourcing Netting 30 Donations Per Minute
In the time that it takes you to read this sentence, more than 100 potential donors will have visited a GoFundMe page. The crowdfunding platform received one billion visits from 491 million users during 2017, an average of 31 visits per second. More than 30 donations were processed each minute.
Donors on the platform, unlike those in other areas of philanthropy, skew younger, are more mobile-conscious, and of modest economic means, according to the Social Fundraising Data Report from CrowdRise by GoFundMe.
More than four out of five donor households (84 percent) earned incomes described by CrowdRise as “middle class,” between $40,000 and $120,000 per year. The majority of all 2017 donations (51 percent) were from donors on the lower end of that spectrum, between $40,000 and $60,000. The median income of a GoFundMe donor household ($61,000) was just slightly higher than that of the national household median ($59,000).
The report shows that, broken down by category, donors of relatively greater means are still the ones that gravitate toward traditional charitable causes, while less wealthy donors give to more personal causes. The types of causes that attracted households with highest median incomes in 2017 were certified charities ($68,000), charitable causes ($65,000), and emergencies ($63,000). Memorials ($59,000), creative campaigns ($60,000), and fulfilling wishes ($60,000), appealed to households with lower incomes.