How To Attract Mission-Motivated Millenials

The December 2018 / January 2019 issue of Fast Company had a story with an eye-catching title – “Millennials in the Corner Office, Gen Y Bosses Tell Us How They Lead.”

The story presented results from a survey on Millennial leaders conducted by Fast Company, and the career-development site Muse. If the opening lines of the piece – which reminded readers that “older” Millennials turn 40 in 2020 – wasn’t attention grabbing enough, the survey stats that followed should pique your interest more:

Relationships in the workplace matter to Millennials: 35% said they “relate to older employees as equals,” and 38% said they “want to learn from older workers.”

• Millennial bosses are champions of transparency: 51% said that companies should practice “active transparency, making all financial information available to employees.”

A learning mindset trumps all other traits: “Is eager to learn” topped the list of traits that are extremely important to Millennials who hire. Compared to the trait of learning, only 32% of the Millennial bosses cited “has relevant skills” as an extremely important trait for new hires.

Millennial managers face challenges working with their Millennial peers: 19% say their peers require too much attention or feedback; 27% said they take constructive feedback personally; and 20% prefer managing GenXers compared to other colleagues.

Banishing Generational Stereotypes

A tangible takeaway from generational- based surveys is a reminder of the downside risks of buying into stereotypes about any generation of workers, including Millennials. Generations are hard to define. If you were born between 1982-84, do you feel more GenX or Millennial? If you’re older than 40, chances are you’ve been on both sides of a generational gambit.

“A learning mindset trumps all other Millennial traits

A cultural generation is a specious defi- nition at best. The only agreed-upon generation defined by the demographers of the U.S. Census Bureau is Boomers (1946-1964). Culturally, some of these folks were responsible for the DIY (do it yourself) ethic of GenXers (with typical birth years ranging from the early 1960s to the early 1980s), and for building the technology companies (Apple, Microsoft, Amazon) that have powered the Millennial culture.

It’s easy to see why generational boundaries serve as shorthand, in place of a more nuanced narrative. To a large extent the media draws these boundaries to fill catch phrases and satisfy short attention spans. Some of the most common but damaging and unproductive stereotypes still heard include: You can’t teach an old dog new tricks and Millennials are entitled. Everyone can agree that Millennials get a bad rap.

Five Musts

After reading the Fast Company piece about motivated Millennial leaders, it is clear that nonprofit managers can and should do more to attract and make the mission connection with potential Millennial hires. Here are five suggestions:

  1. Make learning new skills a must for all staff: “Opportunities to learn and grow” top the list of priorities for employees from all generations. Willingness to learn is admirable in anyone. Managers need to do more to convey that to prospective and current staff. Bhere’s how: Include professional development goals and activities as an expectation in position descriptions; Ask what your direct reports are learning (and how) in your weekly or bi-weekly check-in conversations; and, make certain you’re including an assessment about meeting professional development goals and targets in your performance review process.
  2. Model the commitment to learn: Your professional development requirements won’t mean much if your team isn’t privy to your personal commitment to learn. Talk about your learning goals, the ways you’re learning and enthusiastically share your “ah ha” learning moments.
  3. Keep it real: When it comes to selling prospective new hires on your mission, use titles that accurately reflect the job, and position descriptions that describe real roles, responsibilities and opportunities. Nothing inspires disillusionment faster than the realization that you were bamboozled — led to believe that your job would be nonstop exposure to high-profile donors, heroic service, and plentiful praise.

An article featured on indeed.com rec-ommends sticking to the three R’s when drafting job descriptions: Responsibilities, Requirements and Rewards.

  1. Remind yourself that it’s a job, not a tattoo. A job at your nonprofit — no matter how meaningful your mission — is a job, not a lifetime commitment. Look for ways that you might be sending the wrong signals to your staff, such as through off-hand comments about commitment, by withholding job perks and benefits until after an employee reaches a five-year anniversary, or running down staff members who left after shorter stints with the organization.
  2. Sync what you do with what you say. An informative 2018 Millennial Survey from Deloitte revealed that only 48% of survey takers believes their corporations behaved ethically, a lower number than prior surveys.

If you were to ask your team the same question, what result would you expect? A common concern revealed in employee engagement questions is a disconnect between a nonprofit’s stated values and the way it treats employees.

There should be no difference between the two. If there is a variance, ask employees how to bring your practices in line with what you preach.

While these tips were crafted with millennial hires in mind, they are risk-aware tips that apply to your wider pool of potential staff and your current staffers.

“Remind yourself that it’s a job, not a tattoo.

It’s time to revise “millennial” as a moniker of youth culture. Whatever you thought a millennial was, it now means an older person. Byes, Millennials are aging. Most young people, and certainly all demographers, consider 40 middle-aged.


Melanie Lockwood Herman is executive director of the Nonprofit Risk Management Center in Leesburg, Va. Her email is Melanie@nonprofitrisk.org